Signage (GRC)

While walking to find dinner after our trip to the Design Museum, Nicole and I stumbled across this cute, little bar facing the River Thames. It had lawn chairs and chaise lounges to emulate being on beach or by the pool. We couldn't resist but to take pictures, of course. The neon colors of the sign led so nicely to the theme of being somewhere tropical. I especially love the fact that the wall is entirely covered in different succulents, again making you feel less like you're in the middle of the city. It's just so natural and inviting against all the brick and cement of the surrounding buildings. Their consistency in making you forget where you are is a brilliant design.

Before our Brick Lane tour with John Makey, our group wondered around Soho looking for somewhere to eat when I saw this little cafe. I desperately wanted to eat there, just because of how beautifully designed their store front and signage are. The contrast of the three type faces is so appealing to the eye, as is the combination of the yellow and aqua paint they chose. I love how in MOJO, it looks like drops of water are pushed together to make the letters. Since it's a juice bar, I find it especially clever. I also really lie how the main sign has the full name, etc, but the window simply has the M and Soho. We unfortunately didn't get to eat there, but I'm quite tempted to go back now...